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Rowan Isaacman

Inventor, Founder and CEO of Caffenu | Coffee Machine Cleaning and Care Expert | B2B Manufacturing and Private Label Specialist

Rowan Isaacman is the founder and CEO of Caffenu, a global coffee machine cleaning and care brand sold in over 50 countries, and the inventor of the first commercially available Nespresso-compatible cleaning capsule. With over 16 years in the coffee industry, Rowan is a recognised authority on coffee machine hygiene, brewing chamber care, and the science of clean coffee, and works directly with coffee brands, retailers, and roasters as a private label manufacturing specialist.

Rowan is a recognised voice in the coffee industry on coffee machine hygiene, brewing chamber care, and the science behind clean coffee machines. He is the official sponsor of the SCASA (South African Coffee Association) barista competition, a Panel speaker at Hostex, South Africa’s leading hospitality and coffee trade expo, and was featured in an Amazon Fireside interview with Robert Koen, Amazon Managing Director for Sub-Saharan Africa, alongside Caffenu Co-Founder Judy Walter-Isaacman. He has also been featured in Coffee Magazine.

His career began at one of the world’s first Nespresso-compatible capsule manufacturing companies, giving him a technical and operational foundation that few people in the coffee care category can match. That background in capsule manufacturing, food safety, and engineering is the foundation of everything Caffenu produces today. Rowan identified a gap that the market had not yet addressed: the brewing chamber of a pod coffee machine could not be easily cleaned. So he created the solution.

What started with a single cleaning capsule has grown into one of the most comprehensive coffee machine care ranges available globally, all developed under Rowan’s direction. Caffenu now manufactures solutions for every type of coffee drinker and every type of machine, from home users brewing their morning cup to professional baristas, coffee machine technicians, and commercial operators.

The range spans cleaning capsules and pods compatible with Nespresso Original, Nespresso Vertuo, Lavazza A Modo Mio, Lavazza Blue, Keurig K-Cup, and a range of other capsule systems. For espresso machine users, Caffenu produces cleaning tablets for DeLonghi, Jura, Breville, and Sage machines, as well as universal cleaning powder, cleaning brushes for group heads, and milk system cleaners for steam wands and milk circuits. The descaling range includes machine-specific formulations for DeLonghi, Breville, Sage, Keurig, and Nespresso Vertuo, alongside universal options in both liquid and tablet form for home appliances, commercial equipment, kettles, and urns. For those who want a complete maintenance routine, Caffenu offers all-in-one care kits that combine cleaning and descaling in a single box, available for Nespresso Original, Nespresso Vertuo, Keurig, Breville, Sage, and DeLonghi machines.

All products are formulated with natural and biodegradable ingredients. Caffenu’s cleaning and descaling products are Intertek certified for food contact safety.

Rowan works directly with coffee companies, retailers, and brands looking to bring their own coffee machine cleaning products to market through Caffenu’s manufacturing facility. Private label clients gain access to Caffenu’s formulation expertise, certified manufacturing processes, and established global supply chain, creating new revenue streams and meaningful margin growth within their existing product portfolios.

The results speak for themselves. One partner increased their margin on cleaning tablets by 293% and on commercial descaler by 220%, without changing their selling price. Another grew their coffee care revenue by over 200% within a year, while retaining customer loyalty to their own brand for consumables. These are not outliers. They reflect what becomes possible when a brand stops reselling someone else’s products and starts owning the category under their own name.

For coffee brands, roasters, and retailers looking to strengthen their product offering, increase margin, and build long-term customer retention, Caffenu’s private label programme is the most direct route to getting there.

Rowan stands by his core belief, that great tasting coffee starts with a clean machine.

Rowan and Caffenu have been featured in BusinessTech, IOL, Coffee Magazine, and on Power FM and Lotus FM. See all media coverage.

Connect with Rowan on Linkedin.

Rowan Isaacman
Private Label Coffee Cleaning Products: How Coffee Brands Are Growing Margins and Retaining Customers with Branded Coffee Care Private Label Coffee Cleaning Products: How Coffee Brands Are Growing Margins and Retaining Customers with Branded Coffee Care

Discover how coffee brands are increasing margins by up to 293% and growing revenue by adding a private label coffee care range to their offering.

Why Clean Coffee Machines Matter, Insights from World Barista Champion Mikael Jasin Why Clean Coffee Machines Matter, Insights from World Barista Champion Mikael Jasin

World Barista Champion 2024, Mikael Jasin, explains why a clean coffee machine is essential for flavour clarity, consistency, and getting the true taste from your coffee, without interference from old residue.

Coffee Machine Maintenance: What Technicians See That You Don’t Coffee Machine Maintenance: What Technicians See That You Don’t

Most coffee machines look clean on the outside, but technicians often find hidden buildup and wear inside. This article explains what they discover and why regular cleaning, descaling, and maintenance are essential for better coffee, performance, and machine longevity.

Why Private Label Coffee Machine Care Makes Sense Why Private Label Coffee Machine Care Makes Sense

By adding cleaning and maintenance solutions alongside core products, businesses can enhance the customer experience, build loyalty, and position themselves as complete coffee care providers.

How Do I Clean My Nespresso® Machine Without Taking It Apart? How Do I Clean My Nespresso® Machine Without Taking It Apart?

If you love your morning coffee, you likely rely on your Nespresso® machine every single day. Over time, though, coffee oils, residue, and unpleasant tastes build up inside the machine and that can affect the taste of your coffee and the performance of your machine.

The Morning Ritual That Changes Everything: Inside Yellow Jacket Coffee’s Ikigai | Caffenu Barista Series The Morning Ritual That Changes Everything: Inside Yellow Jacket Coffee’s Ikigai | Caffenu Barista Series

What makes a cup taste balanced and sweet, the kind you keep thinking about long after the last sip? Shewaan shows us it’s never one big dramatic thing. It’s the small, consistent moves most of us never see, the temperature of the milk, the way the grinder is set before the doors open, the gentle […]

The Importance of Cleaning – Educating Home Coffee Consumers – SCASA Interview The Importance of Cleaning – Educating Home Coffee Consumers – SCASA Interview

In Rowan’s conversation he unpacks the story of Caffenu being a proudly South African brand, the importance of descaling and regular coffee machine cleaning, educating home coffee consumers, and how Caffenu products have grown to become popular in markets around the world.

Keurig Coffee Tastes Off After Cleaning? Here’s the Simple Fix Most People Miss Keurig Coffee Tastes Off After Cleaning? Here’s the Simple Fix Most People Miss

Cleaning your Keurig® pod machine is one of the best things you can do for better coffee. But here’s something most brands don’t tell you: If your coffee tastes strange after cleaning or descaling, your machine probably isn’t broken. It just needs one extra step. Let’s fix it.

Descaling Liquid vs. Descaling Tablets: Which One Should You Choose? Descaling Liquid vs. Descaling Tablets: Which One Should You Choose?

Have you ever noticed that your coffee maker or kettle isn’t performing as efficiently as it once did? Maybe it’s taking longer to brew coffee or heat water. If this sounds familiar, you might need a descaling solution. Descaling is the process of removing mineral deposits, primarily calcium and magnesium, that can accumulate inside appliances […]

Difference between Alkaline and Acidic Milk Frother Cleaner Difference between Alkaline and Acidic Milk Frother Cleaner

Baristas and coffee lovers alike can agree that the ideal cappuccino or latte is served with perfectly textured and heated milk, which is achieved through the frothing and/or steaming of said milk. The taste and texture of the milk, on the other hand, are dependent on a well-maintained milk steamer or frother.

How To Fix Your Nespresso Machine How To Fix Your Nespresso Machine

Have you noticed your espresso machine is not working like it use to? Suddenly you only get half a cup of coffee instead of a full cup. Did the problem still persist after trying our Caffenu® Cleaning Capsules & Descaler?

Well, we have some good news! There’s no need to throw out your Nespresso® machine and replace it. This one is an easy fix!

Is your Nespresso® Lattissima no longer frothing milk as it should? Here’s the solution! Is your Nespresso® Lattissima no longer frothing milk as it should? Here’s the solution!

We understand the frustration that comes from trying to brew your morning cappuccino only to find that your Nespresso® Lattissima® produces little to no milk foam. That is not the way to start a morning, but don’t worry! The Caffenu® Milk System Cleaner makes this an easy fix, and you will have your morning cuppa […]

Easy step-by-step instructions to descale your coffee machine, kettle and urn! Easy step-by-step instructions to descale your coffee machine, kettle and urn!

Descaling is a very important step in maintaining your coffee machine & ensuring you get a perfectly hot & fresh cup of coffee. Descaling isn’t just for your coffee machine though; we recommend regular descaling on kettles & urns as well to keep them in tip-top shape. Before we start, we recommend that you descale […]

How to clean your group heads, gasket and shower screens How to clean your group heads, gasket and shower screens

It is no secret that only a clean machine makes the best coffee. Any barista can testify to that, but did you know that there’s more to cleaning an espresso machine than just giving it a wipe down after every use? Today we look at cleaning your espresso machine’s group heads. The group head is […]

Things To Look Out For Before Buying A Coffee Machine Things To Look Out For Before Buying A Coffee Machine

You may have a coffee obsession and want to buy a coffee machine, but you’re not sure where to begin or what to look out for. Because let’s face it, there are hundreds of coffee machine types on the market. Before you decide to buy a coffee machine, consider a few factors that will determine whether […]

Eco-friendly cleaning products and how they work Eco-friendly cleaning products and how they work

The 22nd of April marks International Mother Earth Day. We celebrate this day to remind us that the Earth and its ecosystems provide us with life and sustenance. It should remind us that we should do more to protect the planet. In an effort to do so, many companies, including Caffenu, try to provide consumers […]

Why is it important to clean my espresso coffee machine? Why is it important to clean my espresso coffee machine?

The importance of cleaning your espresso coffee machine cannot be stressed enough. This holds true for both home, and commercial espresso coffee machines, though the latter does run a lot more coffee. Continue reading to learn why it is important to clean your espresso coffee machine. You can also watch our video to learn how […]

Caffenu receives official Intertek certification Caffenu receives official Intertek certification

Caffenu receives official Intertek certification. Thus proving the quality and effectiveness of the Caffenu coffee machine cleaning product line. Furthermore, verifying the safety in direct food contact applications! Intertek is a multinational inspection, product testing, and certification company that tested the Caffenu Range against high international standards. Which products have been certified and what are […]

Mistakes To Avoid When Cleaning These Coffee Machines Mistakes To Avoid When Cleaning These Coffee Machines

Cleaning your coffee machine is vital for its lifespan, and the quality of coffee you drink. Here are the mistakes to avoid when cleaning these specific types of coffee machines. Cleaning Coffee Capsule Machines Avoid using vinegar when descaling a coffee capsule/pod machine, such as a Nespresso® coffee machine. Vinegar leaves a smell behind, and […]

Proper Descaling: Can I use Vinegar to descale my Coffee Machine? Proper Descaling: Can I use Vinegar to descale my Coffee Machine?

Proper descaling and maintenance of your coffee machine is vital for its lifespan and the quality of coffee it brews. All coffee machines with water reservoirs build up limescale and calcium deposits in their heating components, like the element, thermoblock and piping. The question that remains is: What should I use for proper descaling? And […]

Caffenu offers cleaning products for all coffee machines and equipment – household and commercial. Caffenu offers cleaning products for all coffee machines and equipment – household and commercial.

Enjoy a fresh coffee, from a clean coffee machine. Many baristas have stated that Coffee can have up to, and even more than 800 various tastes and smells. Meanwhile, wine only has about 200 different tastes and scents. The amounts contrast significantly, and it makes the topic of coffee so much more exciting. Coffee is […]

Caffenu® Nespresso® Compatible Cleaning Capsules: The Difference Between Original & Eco Formula Capsules Caffenu® Nespresso® Compatible Cleaning Capsules: The Difference Between Original & Eco Formula Capsules

Caffenu® has two choices when it comes to the Nespresso® compatible Cleaning Capsule range; our Original Formula Capsule and also an Eco Formula cleaning capsule for Nespresso® coffee machines. Now you might wonder what the difference between the two is? There are a few slight differences; the most notable difference being that the Eco Formula cleaning […]

What cleaning does my specific coffee machine need? What cleaning does my specific coffee machine need?

Coffee is an integral part of life! To enjoy coffee, we also need the essential coffee machine. In order to keep your coffee fresh, it is important to keep your coffee maker clean. Whether you have a semi-automatic commercial espresso machine in your coffee shop, or a capsule coffee machine at home. Here is how […]

Do I need to use a Milk System Cleaner on my coffee machine? Do I need to use a Milk System Cleaner on my coffee machine?

Cleaning a coffee machine can be quite daunting, as there are many different parts to these mechanical works of art. We frequently overlook the milk system of all automatic, semi-automatic, commercial espresso and household espresso machines. When do you need to concern yourself with cleaning your machines milk system? The easy answer to the question […]

This is the stuff that comes out of a coffee machine when cleaned properly This is the stuff that comes out of a coffee machine when cleaned properly

Having a coffee capsule machine is great; all the assortments of coffee you can enjoy at just the press of a button, but the coffee residue build-up left behind after each brew can certainly hinder the performance, and especially the taste of your coffee. You think your coffee machine is clean inside? We made a […]

Please, keep your household appliances clean! Please, keep your household appliances clean!

Sanitize and keeping it clean, that is now more important than ever. You have probably seen this build-up at the bottom of your kettle before? This comes from the high concentration of calcium in some of the water we use. In order to test the efficiency of sanitizing products, we took this old kettle with […]

Top Tip on how to keep your coffee machine clean: Use an Eco Descaler Top Tip on how to keep your coffee machine clean: Use an Eco Descaler

The inside of coffee machines build up limescale and calcium deposits which sadly hinders the performance of your machine. If the heating element or thermo block are covered in limescale, the machine is unable to heat up water efficiently. Therefore, resulting in cold, bad tasting coffee and a machine that performs poorly. And really, who […]

Our new Caffenu Cleaning Tablets and Cleaning Powder are here! – ideal for home and commercial coffee machines Our new Caffenu Cleaning Tablets and Cleaning Powder are here! – ideal for home and commercial coffee machines

Caffenu® is proud to announce our new Cleaning Tablet & Cleaning Powder range which can be used to clean home coffee machines as well as commercial coffee machines. Caffenu® Cleaning Tablets The Caffenu® Cleaning Tablets are available in a Retail Blister Pack (for home use) or inside Tubs (for commercial use). The range is available […]

The first Complete Maintenance Kit for Keurig K-Cup coffee brewers The first Complete Maintenance Kit for Keurig K-Cup coffee brewers

We are so excited to tell you about this one! If you have a Keurig® K-Cup® coffee brewer, surely you have heard some of these bad news. Dirty and blocked brewing chambers, dangerous bacteria lingering inside the spout, lime scale in the pipes of the machine, all that stuff you do not want in your […]

Caffenu is a finalist in the ECIC Exporter of the Year Competition 2018 set out by the Cape Chamber of Commerce and Industry Caffenu is a finalist in the ECIC Exporter of the Year Competition 2018 set out by the Cape Chamber of Commerce and Industry

Caffenu is proud to announce that we have been selected as finalists in the Exporter of the Year Competition 2018 set out by the Cape Chamber of Commerce & Industry. The prestigious ECIC Exporter of the Year Competition is now in its 28th year, and it celebrates the vital role exporters play in the economy […]

Caffenu are the original coffee machine cleaning capsules for your Nespresso®, Caffitaly®, K-fee®, Verismo®, Expressi®, Tchibo® Caffisimo®, Lavazza® A Modo Mio® machines. Caffenu are the original coffee machine cleaning capsules for your Nespresso®, Caffitaly®, K-fee®, Verismo®, Expressi®, Tchibo® Caffisimo®, Lavazza® A Modo Mio® machines.

They say imitation is the sincerest form of flattery. If that was the case, we would be very flattered indeed. By now there are a few capsules out there that promise to clean your capsule coffee machine, but it doesn’t change the fact that Caffenu® is still the original. Caffenu® cleaning capsules are the only […]

Descale your coffee machine regularly to improve its water heating efficiency. Descale your coffee machine regularly to improve its water heating efficiency.

So you want to know why your beloved coffee machine is spewing out warm coffee instead of the steaming hot cuppa you used to? Well, let’s take a quick look at how water is heated inside your machine. Most modern coffee machines use thermoblock technology systems which heat water through contact. These systems have small […]

Caffenu® cleaning capsules now compatible with Lavazza® A Modo Mio® machines for a fresher tasting brew! Caffenu® cleaning capsules now compatible with Lavazza® A Modo Mio® machines for a fresher tasting brew!

As with most coffee pod machines, the quality of the coffee produced by your beloved Lavazza® A Modo Mio® machine will gradually decline as it prepares more and more cups over time. This is due to the gradual build-up of bacteria, granules, oils and tannins inside the brewing chamber of your machine. These built-up residues […]

What is lurking in your coffee machine? What is lurking in your coffee machine?

I am sure the last thing you want to think about when pushing that coffee button waiting for it to pour is how the machine looks on the inside. But trust us when we say: You better start thinking about it. Most brewing chambers, nozzles and spouts of coffee machines can get very dirty, and […]

Caffenu’s brand new Multipod cleaning capsule fits almost any coffee machine Caffenu’s brand new Multipod cleaning capsule fits almost any coffee machine

Caffenu already launched a cleaning capsule compatible with the Nespresso coffee machine, and it works wonderfully. The thing is, not everyone has a Nespresso machine, that’s why Caffenu decided to create a cleaning capsule that could be used in most other popular coffee machines. So, the Multipod was born, and we are going to tell […]

But what is inside the capsule that makes it work so well? But what is inside the capsule that makes it work so well?

We know that the Caffenu® cleaning capsule removes old oils, tannins and odors out of the brewing chamber of your Nespresso® coffee machine. But what is inside the capsule that makes it work so well? Isn’t it just bicarbonate of soda also known as baking soda? Short answer no. Long answer also no. The capsule […]

Eco-friendly cleaning – great! But what does that actually mean? Eco-friendly cleaning – great! But what does that actually mean?

We believe the only thing more important than a perfect cup of coffee, is a healthy earth to enjoy it on. That’s why we’ve taken the liberty and developed an eco-friendly liquid that helps take care of our customers’ descaling needs. However, eco labelling is pretty vague. So, what exactly is it about the eco […]

Clean the washerplate, the dirtiest part of your Nespresso® coffee machine. Clean the washerplate, the dirtiest part of your Nespresso® coffee machine.

Do you realize what goes on inside your Nespresso® coffee machine? Every time you extract a shot of espresso, a layer of coffee oil stays behind inside the brewing chamber of your machine. Today we want to talk about the dirtiest part inside your Nespresso® coffee machine. It is not the water tank, or the […]

Don´t let it get that bad Don´t let it get that bad

A customer returned their Nespresso ® coffee machine to our offices last week, a CitiZ Nespresso ® machine. He said there was poor flow, the machine was dripping and the coffee had a funny taste. It was all together not a good coffee experience. Once our technicians opened up the coffee machine, we could tell […]

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