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The Importance of Cleaning – Educating Home Coffee Consumers – SCASA Interview

Date: March 2026

Venue: Hostex 2026 • Sandton Convention Centre JHB

Sinjon Wicks, Vice Chair of the Specialty Coffee Association of Southern Africa, interviews Rowan Isaacman, founder of Caffenu, live at Hostex 2026 in Johannesburg, South Africa. In this conversation they unpack the story of the proudly South African brand, the importance of descaling and regular coffee machine cleaning, educating home coffee consumers, and how Caffenu products have grown to become popular in markets around the world.