About us

Meet the Caffenu® Team


This is About Us and About You! Meet the Caffenu® Team. All of us are passionate and committed coffee enthusiasts. We enjoy our coffee hot and fresh. That is why we offer innovative cleaning products for coffee machines and coffee equipment. We live by the slogan “Only a clean machine, makes the perfect coffee”. We also take pride in the eco-friendliness of our products. We use certified formulas that are phosphate-free, chlorine-free, and made from biodegradable and organic materials.

Through the years, we have added a wider range of products to our portfolio. We now offer Cleaning Capsules, Eco Descaler, Cleaning Powder, Cleaning Tablets, Milk System Cleaner and Cleaning Brushes. We pride ourselves on having cleaning solutions for a multitude of coffee machines out there: For Nespresso®, Caffitaly®, K-fee®, Verismo®, Expressi®, Tchibo® Cafissimo®, Dolce Gusto®, Lavazza® Blue® and Lavazza® A Modo Mio® machines, Jura®, Siemens®, Saeco®, Breville® just to name a few. We have also recently added a whole new Beverage innovations line, our Nespresso compatible Superfood capsules. And the story continues…

Our Story

Caffenu® is the brainchild of Rowan Isaacman, based and run in the mother city of Cape Town, South Africa.

Coming from a technical background and being one of the founding members of one of the first Nespresso® compatible capsule manufacturing companies in the world, Rowan has been in the coffee & capsule industry since 2010.

Back in 2013, Rowan started his own coffee machine and capsule supply company, and has pulled apart and dealt with more coffee machines than most people have had hot breakfasts. One of the biggest problems he saw from his own Nespresso® compatible coffee machines and customers with Nespresso® machines, was the state of the brewing chambers and the amount of build-up inside the machines. “Most of the time, all the machines needed was a good thorough cleaning to get them back up and running. You can’t believe some of the mess I have seen in the brewing chambers of these machines,” says Rowan.

After long trials and research of different compositions and methods to clean his own Nespresso® and compatible coffee machines, he found the easiest way to keep them in top notch running condition: a cleaning capsule. Combining the convenience of a capsule, with the functionality of a quick & easy cleaning process for your capsule coffee machine.

This is how Caffenu® was born. Rowan created the first ever Caffenu® cleaning capsule worldwide that could clean the brewing chamber of Nespresso® coffee machines. The capsule uses a unique technology, construction and amazing cleaning compound with powerful foaming and degreasing abilities, that at a press of a button removes all residue that has built up inside your coffee machine. The cleaning capsule has shown amazing results in maintaining the machines and keeping them operating like NU again. And millions of happy customers worldwide can now enjoy better tasting coffee.

And it has continued. Since the initial start of our journey, Rowan, with the help of the Caffenu® Team, has added many more innovative and easy cleaning products to our range. The use of our products is purpose-driven. We want you to enjoy the best tasting coffee, while getting the most out of your coffee equipment, prolonging the lifespan of your machine. Caffenu® strives to be a leader in coffee machine care industry to make a difference in every cup!

Because we know. Only a clean machine, makes the perfect coffee.

Caffenu® is a family that supports customers every step of the way. Have you had contact with our Team below yet? They’d love to hear from you!


Founder/Managing Director

Rowan is the founder and creator of the Caffenu® product line. Speak to him about new product development, private label and innovations.


Co-Founder/Marketing Manager

Judy co-founded the business with Rowan. Do you need Marketing Support? She can coordinate this for you.


Marketing & Sales

Jody is a jack of all trades. Need some help with content? Done. Need a quote on products or shipping? He is your man!



Gaynor manages all Caffenu® accounts, overseeing all customer orders. Speak to her if you have any questions about terms and payments.


Head of Design & Marketing

Sozanne keeps the Caffenu® brand strong. Need product mock ups or lifestyle images? She has got the answers.


Marketing Co-ordinator

Ancke manages our social channels. She can supply you with extensive marketing material to use for digital purposes.


Production & Inventory Forecasting

If going the extra mile had a face it would be Tristan. He can advise you best on an approximate ETA of your order.


Operations & Production Manager

Safwaan ensures that all manufacturing operations run smoothly. He will assist you with final packing lists, and shipping docs as needed.

The Team

Quality Control / Operations / Production / Technical

We have a whole Team that ensures that our products are the best they can be. Any feedback is always welcome.


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