Caffenu Succeeds in Israel’s Second Largest Supermarket Chain
Product placement in a supermarket, or any retail store for that matter, is often the most crucial part behind a product being noticed and successfully making it to the till point. Thanks to our partners in Israel, Caffenu® products have secured a great spot in Rami Levy, Israel’s second-biggest supermarket chain. Many would think a product that cleans should end up in the household cleaning aisle of a supermarket. However, for Caffenu it makes more sense to be in the coffee aisle, to place Caffenu Coffee Machine Cleaning Capsules next to coffee capsule products.
A cleaning capsule looks and works just like a coffee capsule, but it cleans your machine!
A great number of people enjoy a good cup of coffee or two on a daily basis brewed conveniently in a coffee capsule machine. But please be aware, every time you make a coffee, the machine builds up residue, bacteria, oil and old coffee that eventually leads to misfunction of the machine and poor-tasting or poor-flowing coffee.
So when you purchase your favourite coffee capsules for your Nespresso® or other machines, you should also strongly consider purchasing coffee machine cleaning capsules to give your machine a thorough cleaning, as cleaning the machine prolongs its life span, and also provides a better-tasting coffee free of any health hazards.
Please do not confuse cleaning with using a descaler (another cleaning procedure you might consider). Descaling and using a cleaning capsule are two very different things for your machine. The cleaning capsule cleans the front part of your machine and removes old coffee oils out of the brewing chamber of your machine. The descaler, on the other hand, works only on the back part, removing limescale and calcium deposits from your machine’s internal components. You can learn more about the two right here.
Find more information about our Caffenu® products like the cleaning capsule for Nespresso® or Lavazza A Modo Mio® as well as the Multipod for Caffitaly® and K-fee® here.