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If you are looking for cleaning capsules for Lavazza® A Modo Mio® in the UK, Harts of Stur is stocking them for you, see here. Our Reseller Spotlight of the month!

Caffenu cleaning capsules for lavazza a modo mio coffee machines product display

You can get them conveniently delivered right to your doorstep.

The cleaning capsule will rid your machine of old residue, and improve your coffee taste and flow!

Cleaner machine, better coffee! It’s as easy as that!

Product placement in a supermarket, or any retail store for that matter, is often the most crucial part behind a product being noticed and successfully making it to the till point. Thanks to our partners in Israel, Caffenu® products have secured a great spot in Rami Levy, Israel’s second-biggest supermarket chain. Many would think a product that cleans should end up in the household cleaning aisle of a supermarket. However, for Caffenu it makes more sense to be in the coffee aisle, to place Caffenu Coffee Machine Cleaning Capsules next to coffee capsule products.

Israel-rami-levy-reseller-of-the-month-blog-image

A cleaning capsule looks and works just like a coffee capsule, but it cleans your machine!

A great number of people enjoy a good cup of coffee or two on a daily basis brewed conveniently in a coffee capsule machine. But please be aware, every time you make a coffee, the machine builds up residue, bacteria, oil and old coffee that eventually leads to misfunction of the machine and poor-tasting or poor-flowing coffee.

So when you purchase your favourite coffee capsules for your Nespresso® or other machines, you should also strongly consider purchasing coffee machine cleaning capsules to give your machine a thorough cleaning, as cleaning the machine prolongs its life span, and also provides a better-tasting coffee free of any health hazards.

Please do not confuse cleaning with using a descaler (another cleaning procedure you might consider). Descaling and using a cleaning capsule are two very different things for your machine. The cleaning capsule cleans the front part of your machine and removes old coffee oils out of the brewing chamber of your machine. The descaler, on the other hand, works only on the back part, removing limescale and calcium deposits from your machine’s internal components. You can learn more about the two right here.

Find more information about our Caffenu® products like the cleaning capsule for Nespresso® or Lavazza A Modo Mio® as well as the Multipod for Caffitaly® and K-fee® here.

Caffenu Nespresso Compatible Original Formula Cleaning Capsule vs Descaling

 

Our Caffenu® cleaning capsules for Nespresso® machines are currently one of the best-selling coffee accessories across Scandinavia, thanks to Elkjøp Nordic.

Elkjøp – better known as Elgiganten outside Norway, is the largest consumer electronics retailer in the Nordic countries, with 400 stores in six countries and 10,000 employees.

Elkjøp started selling Caffenu® products last September, and Caffenu® is now available in 203 of their stores across 4 countries.

Nespresso® users want to clean their coffee machine

Elkjøp saw the gap in the market right from the start. They knew this unique product would be a hit, but there were a few things that Elkjøp did, that make Caffenu such a huge success.

PRODUCT PLACEMENT IS KEY

Elkjøp knew that a cleaning capsule for a Nespresso® machines will sell best when placed next to Nespresso® products, such as Nespresso® coffee machines, and compatible Nespresso® capsules.

The integrated euro slot design made the display easy, no shelf space required.

MARKETING IS KING

Elkjøp customers who had bought Nespresso® machines before, received a direct mail offering them a discount on the Caffenu® cleaning capsules and it also educated them about the benefits of cleaning their coffee machine.

CUSTOMER EDUCATION IS CRUCIAL

Elkjøp trains their sales staff on what the product does. Elkjøp staff know that the cleaning capsule is very different to the Caffenu® descaler, and that both products are necessary in order to clean all the parts of the machine. Read more about the difference between cleaning and descaling here.

Well done Elkjøp! Thanks to you Nespresso® machine owners can now enjoy fresh coffee, and take care of their expensive coffee equipment the best way possible. Check your nearest store or online retailer to grab your share of Caffenu® cleaning products here.

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Here is a breakdown of all the Elkjøp owned stores where Caffenu® is being sold:

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